Company Description MKE F&B operates in the food and beverage sector, focusing on delivering high-quality products and memorable customer experiences across its brands. The company values innovation, strong brand identity, and data-informed decision making to drive growth in competitive markets. Team members collaborate across marketing, operations, and sales to build and maintain brands that resonate with diverse customer segments. MKE F&B encourages a culture of accountability, creativity, and continuous improvement, offering opportunities for professional development and impact on brand performance.
Role Description The Brand Manager role at MKE F&B is a full-time, remote position responsible for overseeing the strategy, positioning, and performance of assigned brands. On a day-to-day basis, the Brand Manager develops and executes brand and marketing plans, coordinates campaigns, and manages content across digital and traditional channels. This role collaborates closely with cross-functional teams such as product development, sales, and operations to ensure brand consistency and alignment with business goals. The Brand Manager monitors market trends, competitor activities, and customer insights to refine brand strategies and optimize pricing, promotions, and product messaging. Regular responsibilities also include managing budgets, tracking performance metrics, preparing reports, and presenting recommendations to leadership.
Qualifications
- Proven experience in brand management, product marketing, or related roles within the food and beverage or consumer goods industry.
- Ability to develop and implement brand strategies, marketing plans, and campaigns across multiple channels.
- Strong skills in market research, data analysis, and performance tracking to inform brand decisions.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling brand narratives.
- Demonstrated collaboration skills and experience working with cross-functional teams in a remote environment.
- Solid project management abilities, including prioritization, timeline management, and budget oversight.
- Proficiency with marketing and analytics tools (e.g., CRM platforms, social media management tools, web analytics) is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Ability to work independently, maintain accountability for brand outcomes, and adapt to changing market conditions.
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